Tag Archive | social media

Don’t abandon the ship

 

I know it’s only August, but both the Democratic and Republican parties will be holding their conventions soon and the Presidential election frenzy has already begun. Before you decide that all politicians are crooked or that your vote doesn’t really matter, I want to encourage you, “Don’t abandon the ship, by not voting.”

Every vote matters and yours is important as well as those of your friends and neighbors. We need to be using this time to encourage people to

  • Register to vote, if they have not done so
  • Get informed
  • Get out to vote
  • Vote intelligently

The Internet is replete with stories about the difference that one vote has made, yet many of them have proven to be myths. That said, your vote does count and so does your influence. If you have done your homework (see yesterday’s blog) and feel strongly about an issue, why not use social media to get some dialogue going? You don’t want to be arrogant, but you certainly want to be knowledgeable and share what you’ve learned.

We want to keep our freedoms, so use your influence to help keep them.

How to sell a mousetrap

There’s a measure of truth in the old adage, “If you build a better mousetrap, they’ll beat a path to your door.” How does this happen? The answer is word of mouth. 

It’s simple really. One person tells another how much he liked or benefited from your product or service. That person recommends it to someone else who also touts its attributes to another until the path to your door has become well-worn. No high pressure sales and no high-priced ad campaigns. It’s just one proverbial beggar telling another where to get bread. 

Enter social media. Now if someone likes your mousetrap, she (or he) can post it on Facebook so that 487 of her closest friends see it. Respecting her and her opinions, these comrades just may give it a try and then tell 287 of their nearest and dearest friends their thoughts – good or bad. With social media the cycle continues within minutes. You do the math. If the comments are positive, it won’t take long for folks from all over the world to be beating a virtual path to your door. 

Whether you’re helping your child sell Girl Scout cookies and popcorn or marketing a new line of cars, social media is a viable marketing strategy.