How do you improve your writing, presentation or conversation to prove a point or engage your audience? One way is to add a quotation.
Using a quotation from a renowned and reputable source to introduce your topic can enhance and strengthen your message whether presented verbally or in written format. When you use this technique, it brings the credibility of the author of the quote to your words almost as if that person were standing beside you resting his/her hand on your shoulder in support.
The operative word here is renowned. If you plan to use a quote, make sure the person’s name is almost a household word. Jesus, George Washington, Abraham Lincoln and Walt Disney can serve as prime examples of names most everyone will recognize. Other people who may have held prominent positions in business, government or religion may not be as readily recognized. In this case you may need to qualify their name by using a title as in Calvin Coolidge, 30th President. The title of President should resonate with your audience, and his words will then substantiate your own.
One word of caution, which is a fundamental step in preparing any material: consider your audience. In today’s global market place, you may be writing primarily for those within the United States, and in this case, the title President is sufficient. If, however, you are using the quote for something like web content, you will want to provide the name of the country to help your readers understand without further research. You do not want them scratching their heads wondering, “President of what?”
This brings a third group to the forefront. These are subject matter experts with proven track records but with a lesser-known name. (Your mother might fall into this category.) In this case, you may need to supplement the title with a few details to demonstrate their expertise. Online, you can also link the name to an appropriate site containing biographical or pertinent information.
Using quotations can be an effective means to establish credibility to support your ideas and engage your audience quickly. Although you may not choose to introduce every written piece or presentation with a quote, it is a valuable and timeless tool. There are online resources, but you might want to begin your own file of worthy statements so you can easily get a quote to fill your need.