You’ve likely heard the term baby boomer, but do you know what one is? If you don’t, you’re not alone. Using the Google keyword search tool I discovered that 246,000 searches are conducted globally per month to find this out. This is based on a 12 month average. If you are interested in only English speaking countries, the number drops to 110,000 per month. You’ll get similar results if you ask who is a baby boomer or who are baby boomers?
In case you’re curiosity is getting the better of you, I won’t keep you in the dark any longer. A baby boomer is a person born within the period of 1946 to 1964. And according to an article entitled Just How Many Baby Boomers Are There, the 79 million counted in the 2000 census were far too many for the 30-somethings anxious to take over their jobs.
So, what other questions along this topic ranked the highest? According to Wordstream after the generational type question/definition, baby boomer dating seems to be the hottest query followed by references to the PBS baby boomer TV show and health concerns. Other topics with higher rankings were somewhat alarming.
- baby boomer selfishness
- why are people afraid to speak about baby boomer euthanasia
- the government should seize baby boomer assets before they retire
Interestingly, the most competition in these searches came from advertisers and marketers. No mystery here. Baby boomers represent both a large segment of the population and the wield a lot of buying power.
I’ve decided that baby boomers don’t identify themselves in this category so they’re not the ones searching. Boomers consider themselves to be real people rather than being pressed with a label. They are concerned more with specific themes or issues and use the Internet to locate more related information.
So here’s my query today dedicated to baby boomers all over the world.
What are the specific topics you regularly Google / search?
BTW: If you’re not a baby boomer, pass the question on to some you know and let me in on their responses.